Overview
A navigation solution that helps users jump directly to relevant content on long-form pages while supporting improved SEO performance.
Role: Product Designer
Timeline: 3 months
Team: SEO specialist, Engineering, Product Design
Timeline: 3 months
Team: SEO specialist, Engineering, Product Design
The challenge
Our SEO expert identified that hiding content in accordions was hurting our search rankings and limiting our visibility in Google's AI Overviews. However, expanding all accordion content would create extremely long pages, forcing users to scroll through irrelevant information to find what they need,
How might we
How might we help users navigate to specific information on a content page without forcing them to scroll through irrelevant content?
The problem
SEO requirements:
All content needed to be visible to search engines
Accordion-hidden content was being deprioritized by Google
Poor performance in AI overview results
UX concerns:
Long pages with all content expanded would be overwhelming
Users would lose their place while scrolling
Finding specific information would become time-consuming
Mobile users would be especially impacted
