During my time at UnitedHealthcare, I've led design initiatives across diverse user touchpoints and objectives. My experience spans creating engaging landing pages, strategic paid media campaigns, intuitive shopping experiences, and educational content that helps demystify health insurance for our users. Each project required tailoring design approaches to specific audience needs, business goals, and content strategies. I embrace a data-informed design process-- analyzing performance metrics after launch, identifying optimization opportunities, and collaborating with cross-functional teams to prioritize and implement A/B tests that drive continuous improvement.
